International Women’s Day. A day that conjures up lots of ‘Strong Women’ quotes and equally lots of why should we be designated just one day or surely there’s equality now why is it even needed.
If anything sums up why even in 2020 women’s rights still need to be campaigned for this video does.
Whilst women in the majority of the western world have equality on paper, there’s still an awful lot of double standards we are exposed to.
So today is a day to celebrate female achievements but it’s also a day to campaign for continued change.
This years campaign theme is #EachforEqual
The website states
“An equal world is an enabled world.
Individually, we’re all responsible for our own thoughts and actions – all day, every day.
We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements.
Collectively, each one of us can help create a gender equal world.
Let’s all be #EachforEqual.”
The crux of the campaign is that gender equality isn’t just a nice idea it’s an important issue in business and society as a whole and that our own individual actions can all add up together to create collective change.
So today, and in the spirit of this not just being one day. What can you do to promote gender equality (whether you are male or female), whether that idea be small or grand, work related or personal. To take today beyond the realm of ‘just another one of those special days’ requires taking some action.
One thing I want to continue to promote is the notion that not all women want to be skinny, some women want to be strong and enjoy lifting weights in the gym and the amazing feelings that come from finding your strength. The idea of strong and healthy and fit being more desirable as a goal than just being thin before all else has definitely grown in recent years and this is an area I think as a PT I can help develop and make a positive change in other females perception of themselves.