Blog 7 of my mini series…
At the end of February (feels like a life time ago now) I traveled to Belfast to attend the Only Just media Summit. This was just as Corona Virus was starting to become a ‘thing’, before Social Distancing had become a ‘thing’ and the week that Northern Ireland had just had their first case.
The event was a full day of speakers, all experts in their fields, talking to a room full of bloggers, Vloggers, content creators and brands. My plan immediately after the event was to write some blogs on the speakers and my key takeouts. Life then got in the way, CoronaVirus exploded and took up all my time at work and this idea got left in the notes section of my phone. Until now.
Today is the blog seven of ten where I want to outline my key take outs for the day.
Why? To be honest it’s probably multipurpose (like that kind of cleaning product you but to clean the kitchen and bathroom if like me you are not a ‘Mrs. Hincher’. Partly I think it will help me solidify the key points I took away from the day, because although I’ve not written about them here until now I have started to take action. But also because I think you as the reader could also benefit from these takeouts. You might not be interested in branding or social media or content creation but some of the ideas I took away could just be useful for your approach to your job or you life in general.
So introductions over today’s blog will focus on the talk given by Video Marketing Manager of Purple Dot Media, Niamh Macauley.
Niamh focused on Linkedin, what we tend to see as the business world Facebook and I think for a lot of us a bit of a ‘little bit pointless’ platform. But as I mentioned in the second blog in this series it’s a potentially valuable source for those of us that want to promote ourselves online.
This talk focused on using videos on LinkedIn, something which I’m terrible at on almost all platforms to be honest. I have poor filming skills and am not overly keen on how I sound or look on camera.
But people prefer seeing faces, videos with your face in it will get more interaction so if we want to progress ourselves as a brand, whether that be for your business or your own personal brand for employment getting over the idea of putting ourselves online is something we need to do.
The second biggest tip I got from this talk was when you’re trying to provide value for people with your posts (which all posts should do, pointless posts are, well, pointless) don’t assume everyone knows what you know.
Videos or posts with 3-4 tips on a topic can be really useful to people. You may think well these tips are obvious so where’s the value. But if you are posting about your topic of expertise the tips might be obvious to you, that doesn’t mean they are to everyone else.
So as we all think more about our online branding as Lockdown progresses, seriously consider getting your face out there online more as a tool to allowing you to provide valuable content that gets people engaging with you and allows you to build authority within your field. I truly believe that this doesn’t just apply to self employed people or business owners right now, those of us that are employed can apply it also and show case our professional abilities and our company’s brand on sites such as Linkedin and increase our value to that company as we all quickly become more digital due to circumstances.