Motivation as a concept really is rubbish.
The idea that people manage to do amazing things or get impressive results because of amazing motivation is ridiculous. Even when someone is really fired up to do something there will be times when the desire wanes and they just don’t feel like doing whatever they need to do.
Motivation is also pretty hard to get in the first place. The desire to want something is easy to find but the actual need to do something about it is a lot harder to find.
What does get results is creating actions that become habits, to the point where you just do those things regardless of what you feel like. You don’t only go to work when you can be bothered, or clean your teeth when the mood strikes you. These things are habits, you just do them almost on auto pilot, and that’s how you need to be with the things you need to do to achieve your goals.
If you want to run a marathon you need to make running several times a week such a habit that you get up and go for that training run regardless of the weather, what’s on TV, how heavy your legs feel. If you want to go to the gym three times a week you need to make it such a habit that you get there and get changed and get on the gym floor without even thinking about it.
The process of getting started with things, making them such an integral part of your routine you will barely even think, will allow you to start. Normally once you start something you will find you can get into it enough to get it done. That’s where the motion of ‘Just Start’ comes from. Motivation will always be up and down, yet just doing one little thing again and again and again will bring the consistency required for results (and ironically the motivation we all think we need)