There’s so much information for free on the internet why would you ever pay for a PT?
It’s true you could lose weight without paying anything. You can work out your TDEE and track calories for free using apps, you can plan your own workouts within a gym or even at home. There is literally no need to pay anything beyond your weekly food shop to get results.
As long as you do the work.
What is hard though is staying consistent, motivated, accountable to yourself, and sticking to the basic principles regardless of the noise and fads around you.
This is where PTs and online coaches come in. They might not tell you anything you don’t already know (of course they might) but they will hold you accountable, work with you on the tough days and when your mindset starts to wobble help you. Knowing things is all well and good, applying it is much much much harder. A PT will also have experience with actual people. Advice online is generic, for instance, a TDEE calculator can be pretty accurate but won’t take into account the actual person, the little specifics about them that might mean that number needs adjusting. Here is where having an actual coach in your corner makes a difference. The other difference is buy in. Investing in something will often make you more committed to it, paying for a coach in itself might just make you a bit more invested in actually sticking to what you’re doing when things get tough, because even with a coach you still have to put in the work so having parted with cash you might just find yourself more motivated.

