Pre Covid not many gym goers seriously thought about training at home.
Things like Les Mills on Demand and Peloton existed of course, but by and large people had physical gym memberships and went to gyms and classes week on week. The home based apps were considered by many an ‘added’ extra to a workout routine.
Lockdown changed that. We had little choice during that time to embrace online classes, training at home or outdoors and many people invested in fitness equipment.
For some of us it was only really a means to an end. I found training at home (beyond running which I did anyway) hard in terms of space and also in terms of maintaining focus. Some people found it liberating though. Saving time on travelling, finding it easier to fit in around work and child care, many people found they didn’t see the point in going back once gyms re opened.
Beyond that, whilst many people did still want to return to actual gyms, they found that new working patterns where they still worked from home, or did for at least half their week, it wasn’t necessarily practical to return to the gym (or at least not every day) especially when their gym was closer to their place of work.
So where do we stand coming into 2023, the year where we can probably say that habits, which at the start of 2022 were sill a bit up in the air, have settled?
Hybrid membership options need to be where gyms start to focus I think in order to retain memberships. Memberships where there are online offerings for days people want to train at home, or flexible memberships where people not planning to use the gym all week could opt to pay less for a reduced access (there’s already student memberships at university gyms and off peak memberships available in many places so it would just be tweaks in access required), maybe even more reasonable PAYG options.
Currently workouts are a bit like streaming platforms – depending on what you want to watch you might need Sky, Netflix, Disney and more to watch everything- if you want to train at home and in the gym you need a gym membership and in most cases also an online app for home workouts. If more gyms started to provide a more robust hybrid option where the online wasn’t an after thought (I’m sure there are some out there already on this wave length) they could look to solidify their membership base and overcome the shifts that are occurring in where and when and how people train.
What trends do you see coming in relation to training in 2023?