You Can’t Take Likes To the Bank

Blog 10 of my mini series…


At the end of February (feels like a life time ago now) I traveled to Belfast to attend the Only Just media Summit.  This was just as Corona Virus was starting to become a ‘thing’, before Social Distancing had become a ‘thing’ and the week that Northern Ireland had just had their first case.

The event was a full day of speakers, all experts in their fields, talking to a room full of bloggers, Vloggers, content creators and brands.  My plan immediately after the event was to write some blogs on the speakers and my key takeouts.  Life then got in the way, CoronaVirus exploded and took up all my time at work and this idea got left in the notes section of my phone.  Until now.

Today is the final blog where I want to outline my key take outs for the day.

Why?  To be honest it’s probably multipurpose (like that kind of cleaning product you but to clean the kitchen and bathroom if like me you are not a ‘Mrs. Hincher’.  Partly I think it will help me solidify the key points I took away from the day, because although I’ve not written about them here until now I have started to take action.  But also because I think you as the reader could also benefit from these takeouts.  You might not be interested in branding or social media or content creation but some of the ideas I took away could just be useful for your approach to your job or you life in general.

So introductions over today’s blog will focus on the talk given by Alan Wallace, an account brand and project manager from Northern Ireland.


‘You can’t take likes to the bank’ said Allan.

How many likes your photos on Instagram get or how many shares are not a metric to bank on.

I think whether you use your social media accounts for personal reasons, for business or both this can be easy to forget.

It’s easy to see someone else getting hundreds of likes or shares and compare yourself to them and wonder what you are doing wrong.

After writing nine previous blogs about social media in this series, how you can use it to aid your own personal brand (regardless whether you use that brand as part of a business or just for you) it feels right to finish on that thought, and it felt a good way for the summit itself to end.

A reminder that when we post content we want the content to matter to us and be true to our own personal beliefs and values.  When it is, if it doesn’t get the kind of traction we had hoped we can still feel good about the content because we know it’s worthwhile.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s