When Learning Is Pointless

Blog 6 of my mini series…

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At the end of February (feels like a life time ago now) I traveled to Belfast to attend the Only Just media Summit. This was just as Corona Virus was starting to become a ‘thing’, before Social Distancing had become a ‘thing’ and the week that Northern Ireland had just had their first case.

The event was a full day of speakers, all experts in their fields, talking to a room full of bloggers, Vloggers, content creators and brands. My plan immediately after the event was to write some blogs on the speakers and my key takeouts. Life then got in the way, CoronaVirus exploded and took up all my time at work and this idea got left in the notes section of my phone. Until now.

Today is the blog five of ten where I want to outline my key take outs for the day.

Why? To be honest it’s probably multipurpose (like that kind of cleaning product you but to clean the kitchen and bathroom if like me you are not a ‘Mrs. Hincher’. Partly I think it will help me solidify the key points I took away from the day, because although I’ve not written about them here until now I have started to take action. But also because I think you as the reader could also benefit from these takeouts. You might not be interested in branding or social media or content creation but some of the ideas I took away could just be useful for your approach to your job or you life in general.

So introductions over today’s blog will focus on the talk given by Creative Director for Ryan Serhant, Adrian Vasquez.

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Adrian talked about brand and his experiences around this, something which I’ve mentioned lots over the last few mini blogs in this series.

Your brand is your reputation. If you can do things differently but also consistently you can help your brand thrive. Lot’s of ideas were cemented for me. Yell out your wins, enthusiasm/ passion for your product converts to sales, try things and see how they work out, trust what you are doing even if others don’t understand. These things allow you to build your reputation (your brand). These are useful lessons.

My biggest take out from his talk however –

Learning only matters if you put it into action.

I went to this summit and left planning to write these blogs. It took me a month to get started. I left with that take out ringing in my ear and ignored it.

Now to be fair – that’s mainly because as well as Covid-19 creating an immense amount of work for me soon after, I was starting to put into action actual products I wanted to create as a PT.

But the blog posts on this summit I wanted to produce were as part of my Virtual PA role. they were content that would be useful to that part of my brand. As much as the products I started to create were useful to my business (and I was acting) they were covering a different aspect of my brand (the fitness element) and I was leaving content for my VA branding hanging.

Coming back to the idea that learning is great but action is what matters has given me the kick up the bum needed to start taking that action.

This meant two things.

Firstly, planning my time better. I have several roles – fitness roles and Virtual Assistant roles and then roles which merge the two together and overlap. I know I can’t always focus on both equally – I’ll always need to be more focused on one to move something along but need better planning to know the others to continue ticking over whilst I do that. This week quite simply I wrote a list of things I need to do for all roles. Some things will take focus but nothing will be ignored. I took some action.

Secondly, for me it meant just jumping in and doing things, not waiting for the ideal circumstances and times, being willing to change my overall plans to react to circumstances better and to take advantage of opportunities rather than sticking to plans already in place at the risk of missing opportunities.

In the last few weeks I’ve done a lot of this. Everything I’m doing is still within my ethos, my brand, but what I thought I’d be working on at the start of Lockdown is not what I’m actually doing now. I’ll come back to those projects – but there are things that make more sense to do now – both in terms of short term and long term value to me and my business. From all the education and mentorship I’ve had in recent years I know this, even though I’m someone who doesn’t really like deviating from plans once set – If I don’t act on this knowledge, having attended all those seminars, days of learning etc will have been wasted.

The message that learning means little if you do nothing with the knowledge is universal to all of life. Putting ideas in practice, being a doer. Whether it’s your fitness, your job, your business, your relationships you want to apply it to – learning new skills is something we should all try to do but we must look to apply the learning to benefit from it. That might mean I have to do things right now that feel like a deviation from what I’d planned, and I might be uncomfortable with that but I’m applying what I’ve learnt to my situation right now.

Toxic?

Blog 5 of my mini series…

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Today is the blog five of ten where I want to outline my key take outs for the day.

So introductions over today’s blog will focus on the talk given by Gabriel Desanti, a content creator and influencer from New York.

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Gabriel talked very honestly about his own experiences and Fulfillment versus Cost.

He spoke about how the concept of a toxic environment is very real and can have a negative effect on your whole well being. Your environment can both assist in making you feel happy and also unhappy. Now, perhaps surprisingly for a social media influencer, he stressed that isn’t to say corporate environments are always going to make you unhappy and working for yourself is the goal for everyone, rather its finding the environment and balance that works for you.

Initially this sounds like a weird topic to bring into a blog series about personal branding / social media branding. However if you recall my recent blogs have all focused on the goal that whether you are branding yourself or a business you need to be authentic and that is going to be very unique to you. If you find yourself funneling yourself into a particular environment because you think it’s the right one for where you ‘should’ be, and it makes you miserable then that will not benefit you’re professional progression.

Your happy place may not seem ‘right’ to other people, but that is ok if it suits you. A lot of people do not understand why my current working situation works for me, perhaps some people think I could earn more than I do. But I know that what I do suits my purpose, makes me happy and I enjoy the balance I have and the mix of ‘corporate’ and self employed. Removing toxicity isn’t always about removing people which is what we tend to automatically think about when we hear the word toxic, your environment is also important, potentially more so, not just the walls which you are within but the model you work within, so you need to find a way of working which works for you.

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Are you on TikTok?

Same intro as the last two blogs!

At the end of February (feels like a life time ago now) I travelled to Belfast to attend the Only Just media Summit. This was just as Corona Virus was starting to become a ‘thing’, before Social Distancing had become a ‘thing’ and the week that Northern Ireland had just had their first case.

Today is the blog three of ten where I want to outline my key take outs for the day.

So introductions over today’s blog will focus on the talk given by Joel M, an illusionist and TikTok influencer for Norther Ireland.

So I’m pretty new to TikTok – I’ve done a few videos, mainly lip syncing. It’s fun, it’s kind of a way to pass the time for me (especially now we are in lockdown and housebound!).

This talk made me think more about how I use different social media platforms. In terms of education, real content I largely focus on this blog and my podcast. Facebook and Instagram come second where I mix useful content with just random things I like. Twitter I’ve long used as a source of simply holding Northern Rail to account for their terrible service! TikTok for me doesn’t have a purpose as such, it’s been something to play on.

Here perhaps lies the potential of TikTok.

It’s fun. You can be silly. But if you can make your content good – catch people’s attention, have a twist to videos, you can get eyes onto you. And people seeing you can allow you to direct those interested in what you do to your other platforms.

In this sense rather than simply playing with TikTok, this talk made me think that I could use it to serve me in the same way other social media platforms can. Not in exactly the same way but still in a way.

Right now I’m still learning, getting better at videos, finding something that suits me (because you still need to be you as with any social media platform). But simply being aware of what platforms can do for you is a good start with branding and marketing yourself or you as a business.

And if you aren’t on TikTok becauase it seems a bit pointless for you- perhaps you should reconsider.

P.S. You can find my exceptional lip syncing skills at @heathersherwoodfitness

Slagging off Slimming World doesn’t help people

On Sunday I’ll be appearing on Ricky Long’s podcast talking about the fitness world in general.

One of the things we talk about is Slimming World, I myself did Slimming World before I became a fit pro and feel like I have a decent understanding of it from many angles because of this.

This wasn’t the focus of the podcast so I went into a lot less detail that I could have so I wanted to delve a bit deeper into a point here – it’s not enough as fitness professional to say what’s wrong with slimming clubs – we need to look at what we ourselves can do to help people who may otherwise have turned to such clubs

I did a podcast last year which you can listen to here, where I spoke about my own personal experience of Slimming World and what I think is wrong with the system.

Rather than rehashing that here I instead want to talk about something I’ve touched upon both here and in my upcoming podcast.

Slagging off Slimming World doesn’t help people.

When I needed help I went to Slimming World, I didn’t go to a PT – the idea intimidated me and didn’t feel accessible. All these perfectly nice people I know now would have intimidated me- me now would have intimidated me. I wouldn’t have gone to a fitness event or gym because I’d have felt like a fraud like I didn’t fit it.

Sliming clubs felt accessible for me. That’s why I took that route.

I eventually found training and with it learnt about nutrition and left Slimming World and am where I am now. BUT for that to happen took PTs and group ex instructors who didn’t criticise the route I’d chosen to take, they didn’t point out in distaste all the things that were wrong with Slimming World. They educated me within a framework that allowed me to see why Slimming World can work on a energy in / energy out basis and allowed me to come to the realisation that I didn’t need the club and see the faults for myself.

There weren’t Facebook groups back then for Slimming World but to be honest if there had been and some people had come into them and attacked what was, at the time, working for me I’d have probably defended Slimming World and I wouldn’t have felt like I wanted to go to those people for advice.

In short – as Fitness professionals I think we need to find a balance between exposing myths and educating people without making them feel stupid for trying to reach their goals. How I see this…

That PT thinks everything about Slimming World is stupid

I do Slimming World

So they must think I’m stupid

I’m not going to them to help

In attempting to help there’s a real danger we actually alienate without meaning to.

Now actually Slimming World can be successful in that it creates habits that lead to a calorie deficit. It’s not unsafe or faddy as diets go.

It doesn’t educate.

But you know what – I played rugby for a while, no idea of the rules I just ran at people.

Would I have been a better player if I knew more – yes. Did I still play? Yes.

I honestly don’t know how the best way to go about it is, but I feel like supporting and understanding peoples choices creates an environment of trust that might convince people away from Slimming World and into training and understanding basic nutrition more than simply laughing at the notion of syns, body magic and star weeks ever will.

This Person Can

Due to a new partnership with Les Mills I’ve seen lots about the ‘THIS GIRL CAN’ campaign this week.

Encouraging more people to take part in sport / exercise, encouraging people to exercise regardless of their hang ups and celebrating the fact that a variety of body shapes and sizes can be fit and healthy – all a tick for me.

Using the word girl as opposed to woman – issue for me, somehow I can’t ever see a This Boy Can campaign being conceived in any boardroom out there.

That being said there are lots of PEOPLE who for various reasons don’t exercise, who could benefit from the encouragement of such a campaign.

Below are my tips for anyone looking to start exercising.

Let’s call it my THIS PERSON CAN Tips:

Pick something you enjoy doing – Don’t enjoy running? Try swimming, dancing, cycling, yoga, classes, netball, football, rugby. If you enjoy doing it you are more likely to stick to it.
Wear something comfy – You don’t need to spend lots on new gym gear or trainers. Just wear something you feel comfortable in and allows you to move. If you need to buy some gym kit to get started Primark and Sports Direct are great places to look for cost effective kit.
Don’t be afraid to ask for / accept help- Join a team or class there will be a coach or instructor to guide you, join a gym and you will probably be entitled to an induction / plan as part of your membership. Instructors and coaches are there to help (and want to) so accept the help offered to help you as you get started.
You don’t need to be an expert – If you lift enough to challenge you it doesn’t matter if it isn’t what you consider ‘heavy’, if you sweat in a class it doesn’t matter if you’re a bit off the beat, if you walk for bits during a run that’s alright, if you join a team and aren’t brilliant that’s fine. You don’t have to be brilliant at something to enjoy it or keep doing it.
Females can lift / Males can do Zumba- There is no such things as gender suitable training so move as you see fit and do not worry about how this is perceived. Generally the fitness world is less judgmental than people tend to imagine, everyone started somewhere so you will find most people to be supportive of others efforts.

Fitness Professionals – A Reaction to the Last 24 Hours in my World

If you aren’t a Les Mills instructor you will not be aware of the changes made to the way payments are taken for the materials and education that allow you to teach Les Mills programmes. To bring you up to speed quickly, in a nutshell people aren’t happy about having the autonomy to pay for what they want when they want taken away from them. People who teach multiple programmes are not happy that they are now paying more than they used to. The details of this change affect me but are not really what I want to write about today.

When these sort issues arise in general people take to Facebook to debate them. I say debate but quite often there is little real debate. I will normally have an opinion, and I’m happy to express it. It may be different to the opinion of others, even those I’m close to – I will still express it. However I also am happy to consider different views, and sometimes my initial view will change based on what other people have expressed as I consider things from angles that I hadn’t originally considered (this is debate). Sometimes it feels like what actually happens is everyone expresses their view and simply insists anyone who disagrees with them is wrong. When both the customer and provider do this it creates a situation that becomes harder and harder to resolve. I sometimes think that people think that listening and acknowledging the validity in an opposing view weakens their own position so they instead aggressively defend their standpoint generating a greater negative response from people (whereas I have also seen some brilliant examples of the opposite over the last 24 hours where listening to people’s concerns has generated much more positive reactions from people who are upset – none of this is black and white). When we are passionate about something and think it is a good thing we can sometimes be blindsided to the negatives that others may see. I also believe, by the way, that there is a view that a debate such as the ones over the last 24 hours is always a negative thing unless everyone is pro the change being discussed. Actually if we viewed not agreeing with each other in a less negative way debates can be extremely healthy, as can being allowed to express your standpoint. Within my close circle I’ll frequently discuss opposing opinions on topics and we manage to do so without falling out and labeling each other as negative.

Ultimately this has got me thinking about how we work together as fitness professionals. It’s a weird situation. Other fitness professionals are our colleagues in some senses but not in other senses. I have an office job by day and the people I work with are colleagues, it’s very clear cut – we all work for the same company and have to follow the same rules etc. If something changes it tends to affect most people in a similar way. Fitness professionals are self employed / contractors / their own businesses (how we define ourselves if a personal choice). We may work at the same gyms but we all negotiate our own terms, potentially compete for classes, have different degrees of reliance on different fitness roles (main source of income could be PT, classes, other jobs entirely) so how we view changes will be very different for everyone. It makes an already quite competitive market feel more competitive.

It seems an odd idea expecting people who in some ways compete to also work together at the same time. For me it’s become the most positive way to progress your fitness career however.

I work in various ways with a number of different fitness professionals, some in my local eco system (where there is more argument you are competing for the same customers), others in different parts of the country all together. I also talk regularly with instructors from all over the UK, who I sometimes have different opinions to but am able to discuss them without falling out! This has made the fitness world so much nicer for me. Some things are still frustrating of course, but there is a support network, places where you can ask questions or vent about annoyances without being attacked by people who do not agree. I’ve found new work opportunities through networking and looking at how I can work with people rather than compete against them. I’ve learnt things because I’ve opened myself up to different people and they’ve helped me with things they are good at rather than guarding their knowledge and I’ve tried to do the same.

A few years ago there was a movement for a fitness union to fight stagnant pay, which struggled because essentially, as was pointed out at the time, if you don’t teach for the current rate there will always be someone else who will – basically the same argument that as we are all self employed we cannot work together at the same time. This isn’t true. Of course any partnerships need to be beneficial to both parties (and I mean that as individuals and our partnerships with providers such as Les Mill and gyms) and we need to be aware of what we offer against what we take (again both sides too- including gyms and providers). In a busy market however, with every changing trends, I think we need to reconsider how we work with other fitness professionals, possibly gyms and providers also need to consider how they work with non staff member fitness professionals also.

For me personally, I’m happy where I am currently at. My professional connections within the fitness sector are growing stronger and are all positive relationships where I don’t feel I am competing and I feel I can make a difference. The changes in fees, well it’s not ideal as it makes keeping three programmes I don’t physically have classes in financially no longer viable – but there you go, a potentially difficult head over heart choice made for me so good in a way! Perhaps Les Mills will listen to the feedback and adapt the new system to assist those with multiple programmes, if they don’t then instructors have the same choice as me and Les Mills can equally make the choice on how to work with those instructors. What I do know is knee jerk reactions are normal and to be expected and debates are hard not to be drawn into but a) debates don’t need to be seen as a bad thing and b) we will get more done if we try and hep each other.

Twenty Things All Les Mills Instructors Will Know – Updated and 100% new content (take that 80% new content Advanced Training)

The words Recommended and Required mean different things.
Les Mills have Live Chat- when did that happen!?
You won’t need to do 2 touchpoints a year if you fall out of a tree and break your leg whilst rescuing your cat in December.
Yes, that appears to be the only example of special circumstances anyone of Facebook can imagine.
Other than that you do.
Except maybe you don’t.
It’s complicated.
But Tribal Gatherings do still count as a Touchpoint for all your programmes.
Yes even if you don’t do that programme on the day.
Maybe check on Facebook though just in case?
Talking of Tribal Gatherings – Combat and Step will apparently always clash.
Body Balance will always be on at the crack of dawn.
This is just the law now. Like wearing Reebok is #thankyoureebok
Future instructors will one day know of Aim 1 and Aim 2 in the same way I know of actual physical copies of releases – a mythical thing people more experienced that me reminisce about! I mean imagine waiting for the postman to deliver your DVDs!
We will now do Advanced Training.
Advanced Training is quite pricey though so Black Friday probably definitely needs to happen!
Advanced, Elite – does anyone now know how the hierarchy works?
Nobody knows how Tribe Coaches will be made now – can we cope with this much change in one go?
But the portal seems able to cope with quarterly bookings this time round – what will we talk about on Facebook?
Ahhh Virtual- we will talk about Virtual.

*Note this is intended as a tounge in cheek look at recent developments in the world of the Tribe and not intended to be taken too seriously!

We all have mental health

10^th October is World Mental Health Day.

I have suffered from (do still) depression and anxiety. It’s an important topic and I’d be happy to talk to anyone – whether they need someone to talk to or want to just gain a greater understanding.

BUT

Mental health isn’t just depression or anxiety or any one singular condition. Mental Health is something we all have – it’s how we deal with life, how we feel. You might feel great that’s still mental health. We all need to be aware of how we take care of ourselves, to keep ourselves well mentally and much as physically. Self care isn’t only for people with illnesses – it’s soemthing everyone needs to practice.

Every year there is a specific focus of World Mental Health Day–This year being “young people and mental health in a changing world”.

According to WHO “Half of all mental illness begins by the age of 14, but most cases go undetected and untreated. Our focus is on building mental resilience among young people, to help them cope with the challenges of today’s world.”

One challenge highlighted is the impact of technology in people’s lives. This topic can go beyond young people however, there will be few people of any age who do not find themselves increasingly relying on various forms of technology in all aspects of their lives (if you’ve lost your phone recently you will probably have realised just how much this is the case).

Social media is probably one of the most obvious ways in which technology has changed the world in a matter of years. The expanding use of social media undoubtedly brings many benefits to our lives – we can develop social contacts and business relationships regardless of location. However, the same technology can also bring additional pressures into our lives, as connectivity to virtual networks at any (ALL) time of the day and night grows and becomes the norm. Being ever connected and seeing more aspects of other people’s lives in a way we previously would not have can have a profound effect on our own mental health and how we view our own situations.

Only this morning I was having a conversation with a member at a gym I teach at who recently removed themselves from Facebook for this very reason.

They have been away studying at university and seeing pictures of friends from home together every week, having fun together as a group, whilst this person was miles away and couldn’t be with them produced negative emotions. Despite speaking to them and knowing that these Facebook posts were not the full picture (during the week these friends barely get a chance to speak and it’s not all constant socialising) the emotions the Facebook posts created wasn’t positive and since removing themselves from Facebook they feel happier.

We all know social media posts create a version of our lives whether we mean to put a filter on things or not it’s inevitable that it happens. Whether we present something as glossy and amazing or terrible – we have decided how it is presented to the world. The world then views it from their own prism and puts their own spin on what we’ve said.

All this sounds like I’m anti social media but I’m not. I use Facebook, Instagram (occasionally Twitter, never really got the hang of Snapchat) and obviously I blog. I have got work from and made business connections through the advances in social media. It has so many benefits and can add value to your life as long as you are aware that it can also add new types of pressure.

So here are a few ideas of things you can do to protect your own mental health and help create a healthy relationship with technology:

Keep social media buttons organised together in a folder on your phone and keep it away from your home screen so you don’t feel like a slave to the sometimes endless notifications popping up.
Decide when you will look at messages and emails (maybe once or twice a day) and ignore all incoming things in between these times – if it’s urgent people can call you!
Try not to look at your phone for the first hour after you wake up. Getting some fresh air and thinking about your day without seeing what others have posted can change your outlook on the day completely.
Try not to look at your phone for an hour before you go to bed. This allows you time to unwind and relax before you go to sleep which will probably help you get to sleep quicker.
If you use a sleep app which tracks your REM cycles they often mute all social media notifications once turned on which helps if you struggle with self control on reducing message checking.
Just like parents do with their kids – give yourself maximum daily screen times. Don’t let yourself mindlessly scroll through social media platforms. Give yourself a limit each day and once it’s been exceeded stop mindlessly scrolling through your feeds.
Call people sometimes. Having a chat can be great for your mental health and takes away the anxiety that can be created via the misinterpreting of a text message.
Actually arrange to meet up with people too when you can!
Remember that what people post isn’t always 100% what you think it is- those pictures of smiling people don’t show the argument they had 10 minutes beforehand because someone forgot to put the bins out.
If you find yourself getting annoyed by someone’s posts there are a variety of ways of muting them whilst remaining their friends
If you enjoy using an app – use it. If you start to feel it adds stress – stop. I use Facebook and Instagram and enjoy interacting with people on it. Snapchat just stressed me out so when I got a new phone I just didn’t install the app.

As much as technology may cause some increased stresses to our mental health it also allows people to talk about it more openly about the topic of wellness and to a much wider audience so there are lots of positives to our changing world.

Talking about and being aware of the potential issues arising from change can help us work though them and stay well. We all need to be aware of our mental health and develop systems to help us maintain a happy healthy life as our surroundings change. That’s not easy- believe me I know – but days like today and discussions like the ones created by days like this can all play a part in helping work towards better mental health.